Animation + CGI
ARMOR SHIELD IX
AvalonKing's Armor Shield IX is a revolutionary DIY ceramic coating for vehicles, offering professional-grade protection in a convenient and affordable package. The marketing focus was on highlighting the new packaging, featuring sleek matt black design with silver foil lettering and raised spot UV AvalonKing marks.
The objective was to create a captivating promotional video showcasing the contents of the box with drama and suspense, ultimately decided as an exploding box concept to accentuate the unexpected and make a memorable impact.
1 - Opening Scene of ARMOR SHIELD IX box.
2 - Box explodes open.
3 - Pan across highly polished car.
4 - Contents of the box on show.
5 - End frame.
Memorial Weekend Sale 2021
I helped AvalonKing design a suite of static banners for their Memorial Weekend Sale. Produced a range of initial designs which we perfected over a period of 2 weeks. Once the design was approved, I implemented each of the banner sizes booked in for their digital marketing plan.
The guys hit record sales during this promotion. It overtook their Black Friday sale just gone which they were quite surprised and also very happy with.
300 x 600 Banner
300 x 50 Mobile Banner
336 x 280 Banner
729 x 90 Banner
CGI Product Imagery
The beauty about CGI images is that you can get them close to 100% perfect. Don’t get me wrong, I love shooting products live, but in this case we knew our audience would appreciate this style of imagery . That’s when I call in my CGI experts.
