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AvalonKing’s 4th July Sale II
Situation
Independence Day was fast approaching and AvalonKing needed to get a kick ass 4th of July campaign in gear. This is a massive opportunity for online sales in the US.
Task
Develop a look and feel for the July 4th campaign on-line. This included the campaign lock-up design, choosing the right background image that would feature on the sites home page, social media channels and digital marketing assets like DM’s etc.
![](https://images.squarespace-cdn.com/content/v1/606d7353b6b9b6777f72f1f4/905dee90-b951-47fc-b396-b736fb087ef7/Avalonking-Airborne-Creative-Background-Image-bright.jpg)
First draft of designs for the lock up.
Action
To start it off… I had to combine the AvalonKing Logo with some sort of representation of the USA. Be it a bald eagle, Stars and Stripes or the American flag. Once I had the design nailed… I looked into the background imagery. Pieced the two together and BINGO. We have our core campaign elements.
Final campaign lock up:
I produced a Campaign Lock Up, Event headers and avatars for FB Instagram and Twitter. Web site landing page event header. Direct mail header and main body imagery. 6 x HTML5 animated banners in various sizes for desktop and mobile devices.
The Offer
Purchase 2+ Armor shield IX kits and get 30% OFF. PLUS an additional Prep Shampoo and Wash Mitt absolutely FREE.
![](https://images.squarespace-cdn.com/content/v1/606d7353b6b9b6777f72f1f4/cabd08b1-f459-40ea-824a-2abd67b251bf/red-background-AS9-Airborne-Creative.jpg)
Talk to me about your next project.
Quotes available on request.