HYDE Dublin
HYDE is a new four-storey space comprising a sleek café, contemporary Asian restaurant, chic terrace, and stylish rooftop bar. I got the opportunity to develop the brand and work along side the partners to land their vision for the venue. The club is located on Dublin’s Lemon Street just off Grafton Street.
The chosen mark
Branding
To bring the mark a step further and to enhance the theme of the venue, I looked at familiar leaf silhouettes from the rain forest to inspire the final design. The simple anti-clockwise curve of the leaves give a sense of energy to the name HYDE. The HYDE palm design was developed with the use of neon tube lighting in mind.
Wayfinding Signage Design
I was tasked to develop the wayfinding signage for the venue. They chose 3 great names for each of the new restaurants. So keeping with the Asian influence I incorporated a bamboo frame and developed numbers for each levels. Added some textured effects and they worked out great.
